Calm
Sleep, Meditation, Relaxation
Calm makes $12.4M MRR. See 80 organic TikTok and Instagram creatives with 67.7M views from 49 creators: hooks, formats and sounds that drive installs.
- MRR: $12.4M (estimate)
- Likely range: $4.9M to $41.4M
- Organic views: 67.7M
- Creatives: 80
- Creators: 49
- Genre: Health & Fitness, Lifestyle
- App Store rating: 4.8 from 2M ratings
- Developer: Calm.com, Inc.
Latest organic creatives
- @niveya1031: 54 views — 3pm stress spike? This 60-second calm reset works anywhere. Free 5-Minute Calm Reset — link in bio.
- @playpiknik: 115 views — What it sounds like when someone tries to explain the board game rules to me:
- @heartpainpoetry0: 422 views
- @sundayswithsunny: 288 views
- @breathmate.app: 479 views — apparently my screen time has supervision now 🐱 BreathMate on the App Store or BreathMate.app
- @mir.vents: 87 views — officially replacing Calm app... wait i love this so much??!
About Calm
Calm is the #1 app for sleep, meditation, and relaxation. Find anxiety relief, stress relief, and better sleep through breathing exercises, sleep sounds, deep sleep music, and mindfulness programs for insomnia, beginner meditation, and beyond. Downloaded by 180 million people worldwide. Fall asleep faster with Sleep Stories, bedtime stories for adults narrated by Matthew McConaughey, Stephen Fry, P\!nk, Bob Ross, and more. Only on Calm. Manage stress, relieve anxiety, improve your sleep cycle, and refocus your attention. Apple App of the Year. Apple Editors' Choice. Happiest App in the World (Center for Humane Technology). 3M+ five-star reviews. Recommended by top psychologists, therapists, and mental health experts. SLEEP STORIES — ONLY ON CALM * Drift off to Matthew McConaughey's Wonder — a dreamy journey through the mysteries of the universe * Travel through the village of Provence with master storyteller Stephen Fry in Blue Gold * Fall asleep to the soothing brush strokes of beloved painter Bob Ross in Happy Little Zzzs * Tackle insomnia with 100+ exclusive Sleep Stories, new content added every month MEDITATION & MINDFULNESS * Beginner meditation to advanced practice —…